Happy Thanksgiving, readers. I hope you have a great day.
If you are a regular reader of this blog, you might remember that I did a post a few weeks ago about the fact that QVC was going to spotlight HD radios.
I have now seen posts that indicate that the HD radio segment on QVC was a “fiasco.” One source, Radio Racket reported that total sales were only $30,000.
The author of the Radio Racket post also thought it was a fiasco because if you assume the average price of a radio was $150 then QVC sold only 200 units.
Is this truly a fiasco?
I guess it depends on how long the QVC segment was. I thought I read somewhere it was only 30 minutes long. If this was the case, then to move 200 units in a half an hour doesn’t seem too bad to me.
On the other hand, if the segment was an hour or more, then maybe it was a fiasco.
If you know how long the QVC HD radio segment was, please leave a comment and let me know.