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Well, here's good news. Until now, if you wanted a BMW with an HD Radio, you need to spring for a Series 6 or 7 Beemer. However, beginning with 2007 models, you will be able to buy a Series 5 BMW with a built-in HD Radio. Wow! Just imagine!. Now, all you need to spend is as little as $42,500 to get an HD Radio in your car. Talk about progress. On a brighter (or, at least, we hope brighter) note, iBiquity, the ubermensche of HD Radio, is partnering with Sanyo to boost HD Radio installations in Japanese cars. "Our efforts with Japanese automotive OEMs have been steadily increasing," said iBiquity COO Jeff Jury. "As a result, we are pleased to partner with a world class organization such as the Sanyo Trading Co. to provide even greater assistance to automotive OEMs launching HD Radio technology." And, of course, blah, blah, blah. We would hope that we will see some concrete results from this partnering before, say,. the 2010 model year.
An article that appeared recently in the online publication RW Online suggested that HD Radio may provide help for the elderly who are hearing or sight impaired. This could be in the form of radio reading services on an HD2 channel (or subchannel). In turn, these readings could appear as text on an HD Radio display for the hearing impaired. Mike Duke, government affairs chair for the IAAIS and manager of the Mississippi Public Broadcasting Radio Reading Service, said electronics have become very "screen dependent." Audible commands would be helpful to the blind and visually impaired, he said. I is believed that about 1 million people listen to radio reading services, 10 percent of the visually impaired U.S. population. "Lots of people can still see, but can't read anymore," said Duke. "Sometimes disabilities like dyslexia or a stroke affects reading ability. Failing eyesight is the number one reason for loss of independence." Proponents of this use of HD Radio hope to demonstrate this "conditional access capability" by the time next year's NAB convention rolls around.
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October 2006
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